New poster subjects for the Swiss potato
With its broad-based poster campaign, Neue LGK is proving that the potato has star potential. Since this week, two new poster campaigns have been promoting the extensive collection of recipes on Kartoffel.ch.
The two new subjects "Balanced nutrition" and "Summer and winter" - together with last year's subjects - will be seen in two waves in January/February and July/August at billboard sites in German- and French-speaking Switzerland. The poster campaign will be supplemented by an online banner (from September 2014).
Responsible at Swisspatat: Christine Heller (Management). Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Wolfram Scherrer, Heike Gross (Text), Kerstin Berk (Art Direction), Nina Geissbühler, Jeannine Moser, Miro Pfister (Graphics), Claudia Shatri, Nick Schoberth (Consulting), Jonas Spengler (Photography & Image Editing).
