Sophisticated campaign for Swiss month
To make the magazine more accessible to an audience interested in in-depth content, Havas Worldwide Zurich is advising and supporting *Schweizer Monat*. The agency is launching a campaign for which it collaborated with author Beat Gloor.
The demand for editorial substance is manifested in the new claim: "Unfortunately demanding!", according to a statement on Monday. The new campaign - a text-only campaign - is intended to show what the demanding readership gets out of reading: Namely, the recognition of new contexts.
In each of the text subjects, words are separated into their syllables. The play on words reveals new contexts to the viewer. The source of inspiration was Beat Gloor's work with book titles such as "Staat Sex Amen". Gloor agreed to collaborate with the agency. He was not only spiritus rector, but for once contributed as a copywriter. The fact that this is a somewhat more complex text campaign is intentional: After all, Schweizer Monat positions itself within the media world as "Unfortunately Demanding."
