Adelboden-Lenk makes its snow tasty

Adelboden-Lenk once again commissioned Franz & René to design a campaign for western Switzerland. The agency organized a tour that took the ski region from city to city: Lausanne, Bulle, Vevey, Neuchâtel, Fribourg and Biel. The menu included a snow tasting and a competition with various prizes.

Adelboden-Lenk mingled with the Romands with a glacé cart. The slogan "The best snow in Switzerland" emphasized the good snow conditions and the condition of the ski area's slopes. Before the arrival of the glacé van, advertisements and radio spots were placed in the respective town to draw attention to Adelboden-Lenk's visit. In addition, female journalists and bloggers were visited by glacé sellers on their editorial desks and invited to visit the ski region.

Responsible at Adelboden-Lenk: Matthias Werren (Managing Director). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction) Vincent Eichenberger (Account Manager), Daniel Rödel (AD), Sven Jungo & Marco De Albuquerque (Graphic Design).