In Flagranti: Campaign for Bernese Health Insurers
For Visana and KPT, the two major health insurers in Bern, In Flagranti is launching an integrated information campaign in the canton of Bern about the benefits of our healthcare system and how it is financed.
According to the press release, there is a need for clarification. For example, Swiss people find that health insurers have administrative costs of 20 percent (instead of around 5 percent) or that they rake in excessive profits (they are prohibited from doing so in basic insurance).
Seven cartoon subjects and four radio spots convey important but little-known facts about the quality, costs and services of our healthcare system, such as "low administrative costs," "debt-free," or "high customer satisfaction." In addition to radio spots, print, out-of-home and online measures are used.
