New Pepsi campaign with Messi and Salah
A great honor for Egyptian star striker Mohamed Salah of FC Basel: Salah will appear alongside soccer superstar Leo Messi and 17 other world-class soccer players in Pepsi's new global TV campaign.
Pepsi unveiled details of its 2014 Football Superstar Team in a statement on Thursday, bringing together 19 of the best international footballers to form a team. The 19 footballers from five continents are intended to inspire fans worldwide in line with the motto "Live For Now".
In addition to football superstar Leo Messi, Argentinian striker Sergio Agüero and exceptional young British footballer Jack Wilshere, Brazil defender David Luiz, goal scorer Robin van Persie and Spain's 115-time international Sergio Ramos are also in the Pepsi World Selection.
Not only will the players appear in Pepsi's soon-to-be-released global commercial, a selection will also be featured on limited edition packaging and promotional merchandise worldwide. Over the years, soccer has always been an important contributor to Pepsi's growth, the company writes in the press release.
(Teaser image: Keystone)
