Bigna Silberschmidt new at Schiller
Journalist and marketing expert Bigna Silberschmidt has joined the Zurich-based agency Schiller Text & Konzept. Previously, she worked as an editor and deputy editor-in-chief at 20 Minuten Bern, as well as a freelance copywriter.
According to the press release, Silberschmidt also gained work experience as a radio presenter and as marketing and press officer at SNCF (French Railways) in Geneva. As a sideline, the 28-year-old has been publishing the reportage magazine Zalle with other journalists since 2011. She completed her studies at the University of Fribourg with a trilingual Master of Arts in Management. Since the company was founded in May 2013, the PR and text agency Schiller Text & Konzept has worked for Helsana, 3M, Ricola, Mazars, Crafft, Frame Eleven and SRG, among others.
