TBWA: Prism poster created for McDonald's

With 158 McDonald's restaurants throughout Switzerland, you can always get freshly fried French fries everywhere within a short distance and every second. This is also the case in the city of Zurich, with around ten locations. The Prisma poster shows a freshly peeled potato as it is quickly cut, fried and served immediately. On display this winter in Zurich.

Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director Switzerland & Head Sports Europe), Thomas Frésard (Marketing Manager). Responsible at TBWA\Zurich: Frederick Rossmann, Thomas Ammann, (Creative Direction), Sabine Grossmann (Junior Art Direction), Danielle Bürli (Graphics) Remo Christen (Group Account Director), Sharon Nehrenheim (Account Manager), Clear Channel (Media Support).