Exxtra: Campaign for the opening of the Quattro Bar
At just under 2,500 meters above sea level, Audi opened its first Quattro Bar in St. Moritz. Exxtra was responsible for the marketing campaign.
Design and all-wheel competence embody the premium brand Audi. In keeping with this - and in connection with a long-term Alpine strategy around the theme of Quattro - the first Quattro Bar was opened on Corviglia. The futuristically designed bar at 2486 meters above sea level visualizes Audi's brand identity and is located in Quattro-compatible terrain. The spectacular location of the bar and St. Moritz as a typical "home of quattro" are promoted. The agency realized the opening communication of the Quattro Bar, consisting of posters, flyers and advertisements and accompanied the opening events with personnel.
Responsible at Audi: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Head of Advertising Audi). Responsible at Exxtra (Member of Y&R Group Switzerland): Matthias Kadlubsky, Sarah Paul (AD), Marion Lim (text), Susan Baumgartner, Viviane Kessler (consulting), Responsible at Allaccess (Member of Y&R Group Switzerland): Rebecca Haug (Project Manager, Promotion/Event).
