Etextera: Texts for Zermatt Bergbahnen

Zermatt Bergbahnen has heralded the end of 2013 with a new website. With this, the company wants to address its guests in a more target group-specific and direct way. "The new site allows us to present our offers in the best possible way," explains Martin Niederberger, Online Marketing & Media Manager at Zermatt Bergbahnen. With the new website, the company has also set itself the goal of appealing to its visitors on an emotional level. This refers to the visual language on the one hand and the text on the other. The content had to be short and concise, describe the most important things, whet the appetite for more and be optimized for search engines. etextera implemented the texts for Zermatt Bergbahnen in a short space of time.

Martin Niederberger, Online Marketing & Media Manager at Zermatt Bergbahnen, summarizes the collaboration with the copywriting agency as follows: "Etextera made a very competent, fresh and original impression. We also find the aspect that the agency explicitly looks at the work-life balance of its copywriters to be very likeable and future-oriented." The new experience world of Zermatt Bergbahnen is now available at: Matterhornparadise.ch