KSP: Campaign for Schweizer Illustrierte
No one else brings us closer to Swiss celebrities than *Schweizer Illustrierte*. True to this motto, the new campaign from KSP conveys this message.
According to the press release, a concise implementation of this message is intended to target both long-time and new potential subscribers. Four independent subjects dramatize the fact that with an SI subscription, far more than just a magazine lands in our mailbox.
Responsible at Ringier: Julia Tatje (Head of Advertising Magazines), Angela Klein (Direct Marketing Specialist), Mike Zwyssig, Swissprinters (Lithographer). Responsible at KSP Krieg Schlupp Partner: Benny Goldstein, Sascha Borsai (creative direction); Kevin Zysset (graphics); Sascha Borsai (text); Rémy Müller, Nina Stebler (consulting); Sven Germann (photography); Featherwax (image editing).
