NZZ Job Market Monitor: Print media particularly affected by decline
The latest «Job Market Monitor 2009» from the NZZ reports a decline of just under 20 percent in job postings. All recruitment channels have been affected. However, the decline in print media was more pronounced than that seen on company websites and job portals.
However, as the study also shows, the press continues to be an important advertising channel. Around half of the jobs advertised are (also) advertised in the press. The trend towards simultaneous advertisements in several channels is also continuing. The proportion of jobs advertised simultaneously in more than one medium has risen from 50 to 55 percent in the last five years. Advertisements in all three channels have increased from 11 to 17 percent.
A longer-term comparison of data also shows that high-circulation newspapers have become increasingly important as a recruitment channel in the search for qualified employees for demanding and well-paid positions in recent years. This applies most strongly to the Neue Zürcher Zeitung.
The publication "Stellenmarkt-Monitor 2009" from the "Mediadok" series of NZZ-Verlag was produced in collaboration with the "Stellenmarkt-Monitor Schweiz" research unit of the Institute of Sociology at the University of Zurich. It is based on a representative survey of job advertisements from the press and the Internet (company websites and job portals), which is updated annually.
The publication "Stellenmarkt-Monitor 2009" from the "Mediadok" series of NZZ-Verlag was produced in collaboration with the "Stellenmarkt-Monitor Schweiz" research unit of the Institute of Sociology at the University of Zurich. It is based on a representative survey of job advertisements from the press and the Internet (company websites and job portals), which is updated annually.
