Hotelplan Advent creates a vacation atmosphere
At first glance, the Christmas spirit and the desire to travel seem worlds apart. Coundco has brought them together in collaboration with Hotelplan—with a contest and an e-card generator.
By January at the latest, Mr. and Mrs. Swiss start thinking about their next vacation. Hotelplan has looked for a way to be present with its brand image earlier. The approach, which Hotelplan developed together with Coundco, consists of two tracks: an Advent game and a Christmas e-card generator.
Each player can take part in the Advent game once a day. If they share the game on Facebook, they get another chance to win on the same day. This motivates users to spread the word about the game. With the e-card generator, users can send individual greetings. Both the text and a picture can be personalized.
Users can find the game and e-card generator on the Facebook fan page or directly on Advent.hotelplan.ch/en/. Participants can win instant prizes every day or one of three travel vouchers in the main prize draw.
Responsible at Hotelplan: Manuela Byland (Team Leader Branding & Sponsoring). Responsible at Coundco: Florian Wieser (strategy), Tina Sebald (project management), Marie Sophie Pascher (design), Theo Gutmann (web development).
