Valencia: digital supercard voucher campaign

In the age of apps and smartphones, even the good old receipt has changed. "Digital couponing" or "digital vouchers" are now part of everyday shopping. The agency had already taken over the communication for the digital vouchers in the Hello Family Club. Newsletters and advertisements were used there to explain the product. A TV and in-store spot has now been created for Supercard's digital couponing. This is accompanied by advertisements in the Coop newspaper. In addition, a simple visual, also designed by Valencia, draws attention to the new digital vouchers.

"With this TV spot for Coop, we're taking a slightly different style direction," reveals Tommy Schilling, creative director at Valencia. "We transfer the simplicity of dealing with digital vouchers to the style of the spot." This resulted in a fun collage animation that highlights the benefits to customers with the new digital vouchers. The TV spot will air for the first time in week 49. Print communication already started in week 47 and the digital vouchers are now available on Supercard.ch or can be activated via the Supercard app.

Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Michael Bietenhader (Head of CRM/Digital Marketing), Simon Thoma (Head of Supercard), Catherine Gritti (Project Manager Advertising), Daniel Günthardt (Project Manager CRM/Digital Marketing), Beatrice Form (Project Manager Supercard), Karin Heliopoulos (Head of Media), Stephan Küng (The Whole Media). Responsible at Valencia Communication: Tommy Schilling (Partner, Creative Director), Anett Oldenburg (Art Director), Guillermo Garcia (Senior Copywriter), Diana Aberkane (Client Service Director), Milena Hüppi (Consultant). Production: Wirz Fraefel Paal Productions, Zurich.