Valencia Coop Christmas Campaign
Valencia won Coop's entire Christmas budget. The package included a key visual, TV spot, print advertising and all in-store advertising at the POS. In December, the campaign is set to bring wintry Christmas cheer everywhere.
"Everyone always celebrates Christmas a little differently. But there are a few classic moments that everyone associates with this holiday," says Creative Director Tommy Schilling. "Christmas simply includes family, homey Christmas decorations, snow and Christmas anticipation," says the father of two. "We tried to put that nice feeling into the communication." This year's Coop Christmas theme features a red felt star as a key visual and emotional imagery.
The central medium of the campaign is television. In the commercials, Christmas stories are told as they might be with the Schweizer family, and at the same time Coop's daily festive offers are presented. This is accompanied by radio and print, thus announcing the new daily festive offers across the board. Valencia also implemented the entire POS material as well as the shopping bag in the new Christmas look.
The campaign starts in week 48 with a teaser spot on SRF after the Tagesschau or before Meteo.
Responsible at Coop: Thomas Schwetje (Head of Marketing / Services), Sacha Zuberbühler (Head of Advertising), Catherine Gritti (Project Manager Advertising), Lukas Scheuber (Project Manager Advertising), Karin Heliopoulos (Head of Media), Stephan Küng (The whole Media). Responsible at Valencia Communication: Marco Rosenberg (Head of Consulting), Claudia Ferrari, Iraklis Hungerberg (Consulting), Tommy Schilling (Creative Director), Jan Kempen (Art Director), Guillermo Garcia (Text), Emanuel Plüss (Desktop). Responsible at Wirz Fraefel Paal Productions: Stefan Fraefel (production), Cello Schnyder (direction). Photo: Tobias Dürring (People). Styling: Claudia Schilling (Set & Props), Ruth Bugmann (People), Franziska Fitze (Hair & Make-up). Image processing: Felix Schregenberger, photo image.
