Sony turns passers-by into gamers
For three days, APG SGA kept passersby guessing about the blue tower in the ticket hall of Basel’s main train station. A countdown was displayed on an LED screen mounted on the tower. On Thursday night, the mystery was revealed.
Around 300 passers-by and members of the press watched the final seconds of the countdown. At exactly midnight, all the spotlights were turned on the Promotower, the blue curtain fell and the tower was transformed into a giant Play Station 4 gaming station.
The new Play Station 4 is now available to try out at Basel station until Tuesday. The game scene on the Sony televisions can be manually switched to the LED screen and thus watched by the entire ticket hall.
Responsible at Sony: Sascha Komaromy (Marketing Manager Switzerland). Responsible at APG SGA: Ernst Fuhrer (Managing Director), Denise Cevallos (Sales Consultant). Responsible at Richnerstutz: André Richner (Managing Director).
