New LGK promotes timetable change
To publicize Bernmobil’s new schedule, the agency is launching a campaign that includes a contest. The campaign encourages people to study the new schedule carefully.
The agency designed a competition to promote the topic with a pinch of humor: Anyone who can spot the differences between the old and new timetables - and there aren't many of them - can win one of five Libero travelcards with a bit of luck. The campaign can be seen and heard from the beginning of December on advertisements, hanging boxes, online banners and radio spots in Bern, as the agency announced in a press release on Friday.
Responsible at Bermobil: Monika Scheiwiller (Head of Marketing Communication). Responsible at Neue LGK: André Benker, Hans Tanner (Creative Direction), Peter Rettinghausen (Text), Stephan Wittwer (Art Direction), Nina Geissbühler (Graphics), Claudia Shatri (Consulting).
