KSP for VW: Emission-free on the road with Art on Ice
Volkswagen is a partner of Art on Ice. To further publicize this partnership, KSP has developed a motif.
According to the press release, it celebrates emission-free locomotion, which is just as much fun at the Art on Ice as it is in a Volkswagen. Volkswagen has just taken another big step in this direction with the E-Up! and soon the next ones will follow. The created subject shows four Art on Ice skaters driving together across the ice. Choreographed as drivers and passengers of a car. The motif will be used as part of Volkswagen's communication around the Art on Ice events throughout Switzerland.
Responsible at Volkswagen Switzerland: Sandra Grau (Head of Marketing VW PW), Nathalie Mösch (Head of Marketing Communications VW PW), Ivan Ammann (Project Assistant Event Marketing VW PW). Responsible at KSP Krieg Schlupp Partner: Samuel Knaus, Benny Goldstein (creative direction); Christian Stüdi, Mike Mateescu (text); Kevin Zysset (graphics); Rémy Müller, Franziska Saxer (consulting); Oliver Nanzig (photography); Alex Herzog, Red Department (image editing).
