Aargau is the largest Facebook canton
Die Plattform «Social Switzerland», eine Kollaboration der Agentur Webguerillas und der Hochschule für Wirtschaft Zürich, zeigt: Der Kanton Aargau ist auf Facebook der beliebteste, Luzern der aktivste Kanton.
On August 11, 2010, Basel-Stadt launched its Facebook page, making it the first Swiss canton to have an official presence. In the meantime, the "Facebook confederation" comprises 13 cantons, and the trend is rising. While Swiss companies such as Swiss, Migros or Zweifel have more than 100,000 Facebook fans, the figures for the cantonal administrations are limited. For example, 4,536 Facebook users have marked the official website of the canton of Aargau with "Like", followed in second and third place by Basel-Stadt with 1,581 and Glarus with 1,560 fans. The most active Facebook citizens are recorded by the canton of Lucerne, where the ratio between the number of users interacting with updates on the canton's page and the total number of fans is the highest.
These figures are available on the platform of "Social Switzerland"a collaboration between the HWZ Hochschule für Wirtschaft Zürich and the Webguerillas advertising agency. In this current inventory of the social media presence of the Swiss cantons and capitals, the official presences of the administrations on Facebook, Twitter and YouTube are compared and evaluated. Since the launch of the platform in April this year, the "Facebook Confederation" has grown from nine to 13 cantons, according to the statement. On Twitter, 16 Swiss cantons are already present, while on YouTube there are only eight.
Teaser image: hae
