Wirz for Migros: The true Christmas angels

In every Swiss household, someone makes it all seem easy and hassle-free during the Christmas season. Current sociological studies show that this is mostly women. And (unlike men...) it is less important to them whether everyone knows what they have set up, decorated or wrapped. Migros wants to say thank you to these people, the "true Christmas angels", so to speak.

Wirz, together with those responsible at Migros, has developed a campaign in the style of the communication guidelines that have been redefined since this year, which - typically Migros - does not follow the classic clichés of Christmas advertising. The campaign starts on October 28 and ends around Christmas.

Responsible at Migros: Marc Engelhard (Head of Marketing Communications), Roman Reichelt (Head of Umbrella Brand), Markus Wanner (Head of Market Development), Conradin Schaad (Head of Theme Promotions), Marta Mielcarek (Senior Project Manager Theme Promotions), Désirée Strassmann (Project Manager Umbrella), Miriam Benz (Project Manager Market Development), Nadine Delakowitz (Project Manager Media), Marc Zurbrügg (Junior Project Manager Theme Promotions). Responsible at Wirz: Chantal Heimo, Cornelia Eiwanger, Seun-Yun Oh (art direction); Vanessa Savi (graphics), Franziska Pennington (text), Hanspeter Schweizer (creative direction), Gordon Nemitz (strategic planning), Michèle Leibacher, Kristel Gschwend (consulting), Sebahat Derdiyok (agency producing). Tuna Production (TV production), Johan Tappert (direction), Hear Dis (music), Jingle Jungle (sound design). Tom Haller (photo). Süsstrunk Jericke (picture editing).