Second campaign for "SRG Insider
SRG Deutschschweiz is committed to promoting diversity of opinion on radio and TV. With its second campaign for the «SRG Insider» platform, Ogilvy One is encouraging the young target audience to share their opinions on «SRG Insider» and thus become part of this diversity of opinion.
Following the successful launch of the "SRG Insider" platform in spring, traffic on this online community is to be maintained at a high level, according to a press release issued on Friday. The new campaign with the motto "Your opinion counts!" by Ogilvy One aims to achieve this through targeted involvement with topics that are relevant to the target group and important in terms of media policy.
In online banners and on the "SRG Insider" platform, three young people from the target group express their opinions, some of which are provocative, others on the cutting edge. Visitors to the platform can also comment on these opinions or leave their own opinions on other topics. An online campaign, Facebook ads and a new Facebook platform lead the target group to "SRG Insider".
Responsible at SRG Deutschschweiz: Jasmin Rippstein (Project Manager "SRG Insider"), Viviane Aubert (Project Manager Social Media). Responsible at Ogilvy One: Stefan Schäfer (overall responsibility), Bettina Righetto (consulting), Benjamin Franken (CD), Oliver Glitz (concept & copy), Karl Badde (AD Digital) and Simone Paulzen (text).
