Paint yourself free: campaign for Nail Academy
Für die Nail-Academy von Alessandro hat Kraftkom die Kampagne «Lack dich frei» konzipiert und realisiert. Angesprochen werden hauptsächlich Frauen, die sich beruflich neu ausrichten, selbständig machen, wieder ins Berufsleben einsteigen oder etwas dazu verdienen möchten.
Thematically appropriate slogans such as "Fine-tune your career", "Hang up your job" or "Make your future brand new" were used to attract participants to the four-day basic course. Interested parties can use the QR code and URL to access the landing page for further information and to register.
The campaign can be seen on posters in Frauenfeld, Wil and Winterthur, on screens on public transport and on Facebook.
Responsible at Alessandro: Daniel Kühne (Marketing Manager), Patrick Oliva (General Manager), Sylvie Scherf (Head of Academy). Responsible at Kraftcom: Pascale Hoch (Consulting), Natalie De Cataldo (Media & Production Management), Simone Bonilla (Art Direction).
