Internal communicator of the year

According to the press release, the winners of this year's SVIK rating are companies with highly professional internal communications. The SICC awarded the "Golden Pen" in five categories; 79 internal communication tools were submitted to the jury for assessment. The big winner is SBB.

Winner in the respective category:

Employee newspapers and staff magazines: SBB, On the road

Front cover: SBB, On the road

Company journalistic texts: Solothurn Hospitals, SOH Magazine

Electronic internal communication: Bobst Group, Bobst Community

Concepts and strategies: SBB, "Prix SBB" as part of "SBB mission statement communication"

Special award for internal communicator of the yearOscar A. Kambly

The award winner is the third generation of the Kambly family to run the company, which is based in Trubschachen. Since Mr. Kambly took over the business in 1983, he has succeeded in continuously developing the company. Open-mindedness and modesty are not just foreign currencies for Oscar A. Kambly; he also lives them. "That's a real, modern patron. If there were more of them, business journalism would have to look for new topics," says the jury president, Daniel L. Ambühl.

To the SVIK rating

There is a glaring discrepancy between the cheapest medium at CHF 3,600 and the most expensive at CHF 1.45 million. However, this does not mean that the cheapest channels are the least effective. On the contrary: they can often be used in a very targeted manner. The frequency of publication has increased slightly across the entire range of submissions examined. Only 20 percent of submissions are now published twice a year. Nevertheless, 50 percent of the media are published four times a year. It is astonishing that 30 percent of the channels already appear between five and ten times a year.

The Swiss Association for Internal Communication (SVIK) has been committed to the further development and professionalization of internal communication in Switzerland since 1944. The approximately 300 members from business, administration and non-profit organizations benefit from a wide range of practice-oriented training and regional events. The SVIK conferences and the SVIK rating for internal communication media have been held since 1944. The association is an active member of the European umbrella organization Federation of European Business Communicators.

Image: Kambly.ch