Draftfcb/Lowe Group: New subjects realized for Valser
The Draftfcb/Lowe Group has developed new ad concepts for The Coca-Cola Company, once again featuring the world's slowest factory.
Vals water has been bubbling up from the St. Peters spring for over two million years. The campaign developed by the Draftfcb/Lowe Group for The Coca-Cola Company has been running for a good two years. Now the print campaign is being continued with two new motifs. The focus remains on the slowest factory in the world, where employees work 24-hour shifts. Both motifs can be seen on posters and advertisements in German-speaking and French-speaking Switzerland since last week.
Responsible at Valser: Joëlle Vock, (Brand Manager). Responsible at Lowe: Daniel Comte (ECD), Sebastian Hugelshofer (AD), Boris Beuckmann (text), Gabrielle Lommel, René Kaiser (consulting), Nicole Cannabona (DTP), Sandro Diener (photography), Pixelprinz (image processing).
Responsible at Valser: Joëlle Vock, (Brand Manager). Responsible at Lowe: Daniel Comte (ECD), Sebastian Hugelshofer (AD), Boris Beuckmann (text), Gabrielle Lommel, René Kaiser (consulting), Nicole Cannabona (DTP), Sandro Diener (photography), Pixelprinz (image processing).
