Scholz & Friends sets all wheels in motion for Opel
«Bring Your Wheels, Take an Opel»: That’s the slogan of the new campaign that Scholz & Friends created for Opel Switzerland.
Starting now, anyone who brings any item with wheels to a dealer can receive an attractive trade-in bonus when purchasing a new Opel. Examples of items that can be traded in are shown in the campaign visuals, which are now appearing in national print media, including Sunday newspapers and commuter publications. The promotion, which runs through December 31, 2013, is supported by online banners and point-of-sale (POS) initiatives.
Opel Contact: Christoph Buser, Martin Siegenthaler, Laura Müller. Responsible at Scholz & Friends: Marcin Baba, Sören Schröder, Roger Dobmann, Wim Lanz, and Lukas Frei (Creative), Mathias Rösch, Tina Mons, and Martin Samsel (Consulting). Art Buying: Danielle Stutz. Photography: Oliver Nanzig.
