BSSM in the footsteps of Marilyn Monroe
The Spielzeug Welten Museum Basel has commissioned the BSSM advertising agency to promote the special exhibition «Private Marilyn – The Person Behind the Icon Monroe.» The result is a wide-ranging campaign that is being rolled out worldwide.
The special exhibition will take place at the Toy Worlds Museum Basel from October 19, 2013 to April 6, 2014. The focus is not on the film star, but on the private Marilyn Monroe. A total of 700 original collector's items and personal legacies from Europe's largest private collection will be on display. They are intended to convey the image of the ambitious businesswoman who was behind the façade of the sex symbol. The special exhibition is being promoted nationally and internationally. To this end, the BSSM advertising agency designed advertisements, posters, brochures, internet banners and a radio spot. The agency is also responsible for the entire PR, from media relations to the media aperitif.
Responsible at Spielzeug Welten Museum Basel: Laura Sinanovitch (overall responsibility). Responsible at BSSM: Urs Schneider (creation/CD), Hannes Müller (text/concept), Luca Stancheris (graphics), Sylvia Halbeisen, Cornelia Gabrielli (consulting). Photo: Alfred Eisenstaedt, ©Getty Images.
