Ogilvy presents Ford as TV star
Ford is one of the main TV sponsors of the UEFA Champions League. With this in mind, Ford Switzerland has decided to partner with Axel Springer Verlag and will be featured in numerous TV magazines published by the company in 2013 and 2014.
In titles such as Tele, TV Star, TV2 and TV4, full-page advertisements will be placed, which on the one hand present a current model and on the other hand refer to Ford's involvement in the Uefa Champions League. In addition, the Ford Kuga will be the subject of a reader test, inviting readers to test drive the vehicle and announcing a draw for 2×2 tickets for the Uefa Champions League Final in Lisbon among all participants.
In combination with title strip ads and corresponding ads on the divisional and daily tip pages, this will create a print campaign that Ford hopes will attract a lot of attention from football and TV fans, according to a statement on Wednesday.
Responsible at Ford: David Frey (Director Marketing), Marcello Varallo (Marketing Communications Manager). Responsible at Ogilvy & Mather: Priska Meyer (AD), Marcel Elsener (text), Marco Kappeler (image editing/RedWorks), Sascha Isenschmid (graphics/DTP), Jonathan Schipper, Michela Girola (consulting), Liliane Borer (Media/MindShare).
