DD Com & The House Agency launch Skoda

Making room for individuality - this is the motto under which the Rapid Spaceback from Skoda aims to set standards in the compact mid-size market in terms of design, passenger comfort and affordable versatility. With its striking panoramic rear window and surprisingly spacious dimensions, the short rear model impresses both inside and out. As part of the current launch campaign, DD Com links the new perspectives for viewers and passengers with the values of emotionality and individuality - a first in campaign communication for the entire Skoda brand range.

Within just three weeks of receiving the image material, the two agencies put together a national campaign that confidently showcases the model with a broad media mix. The new Skoda Rapid Spaceback can now be seen in large format on billboards, ad screens, in cinemas, in various special and standard formats on YouTube, mobile and online media, within Google and in print.

Responsible at Amag: Jeannine Micheli (Marketing Manager Skoda) Mario Montanari (Advertising Manager Skoda), Marc Bislin (ECommerce Manager Skoda). Responsible at DD Com: Daniel Müri (CD), Florian Brand (AD), Peter Gehrig (Text), Sandy Pfuhl (Junior AD), Christoph Pfister (Graphic Designer), Mathias Lingenhel (Motion Designer), Marcus Dickenmann, Nicole Baumann (DTP), Maurizio Feraco (Image Editor), Matthias Städeli (Head of Consulting), Jasmin Jost (Consultant). Responsible at The House Agency: Andreas Jorgella (Concept & Consulting), Michael Booz (AD), David Roth (Text/Concept) and Jasmin Kaltenegger (Multimedia Producer). Responsible at Mediacom: Katharina Momani (Planning Manager), Corinne Schneiter (Strategy and Planning), Andreas J. Bartneck (Head of Interaction). Responsible for sound and post-production: NJP Studio.