TBWA: With animal subjects into Luerzer's Archive
TBWA\Zurich's first classic campaign for the PHA (Pet Health Association) made it into Luerzer's Archive right off the bat.
In a statement, TBWA is not only pleased with the inclusion of the two subjects, which aptly showcase the compassion of cat and dog owners (Werbewoche.ch reported), into the current archive, but also about the success of the product launch so far with the appearance on billboards in front of numerous pharmacies and in SI ads. PHA was founded in Switzerland by veterinarians, pharmacists and biologists and their products for dogs and cats are also distributed in Germany.
Responsible at PHA: German Theler (CFO). Responsible at TBWA\Zurich: Frederick Rossmann, Tizian Walti, Danielle Bürli, Chan I. Au, Laura Haas (creation), Matthias Kiess, Friederike Lehmann (consulting), Kilian Kessler (photo).
