Crafft promotes continuing education at the ZHAW
Crafft won the pitch for the ZHAW School of Management and Law (SML) continuing education campaign. In November, the visuals for the new campaign will be on display for two weeks in the greater Zurich and eastern Switzerland areas, as well as online.
The campaign is designed to make SML visible as a professional, competent partner for continuing education, according to a release. "Building Competence. Crossing Borders." - This is what SML's range of services stands for. The guiding principle "Crossing Borders" also manifests itself in SML's visual appearance. Crafft's solution picks up on this and conveys it in a playful way. Following the word-in-word principle, striking terms on the topic of further education attract attention before the resolution takes place in the sub-headline. The call-to-action takes place via a link to SML's info events, where the individual courses are presented. The campaign will be seen on street posters and on public transport in the greater Zurich/Eastern Switzerland area. It will also be communicated via direct mailing to key individuals. Among other things, banners and Google AdWords will be used online.
Responsible at the ZHAW School of Management and Law: Judith-Rahel Seitz (project management); Christina Baur (media planning and direct mailing); Isabelle Grabolus (media and event planning). Responsible at Crafft: Nathalie Zeller (project management); Claudia Roethlisberger (art direction); Roy Spring (text).
