KSP: Retro-style anniversary campaign for VW
Volkswagen is celebrating an anniversary this year: the brand has been officially available for purchase in Switzerland for exactly 65 years. For this reason, the creatives from KSP and Volkswagen launched a striking and extraordinary anniversary campaign.
As befits VW, of course, everyone has reason to join in the celebrations at this birthday party. There are various very special offers to mark the anniversary. The campaign with three motifs in the style of the late forties and early fifties can now be seen and heard all over Switzerland - on posters, ads, on the radio and on the Internet.
Responsible at Volkswagen Switzerland: Sandra Grau (Head of Marketing), Nathalie Mösch (Head of Communications), Sina Neuhaus (Advertising Specialist). Responsible at KSP Krieg Schlupp Partner: Samuel Knaus (Creative Direction), Sebastian Krayer (Art Direction), Lea Baldinger (Lea Baldinger), Rémy Müller, Franziska Saxer (Consulting). Illustration: Kinky Illustrators.
