Clear Channel and Neo Advertising cooperate

This strategic collaboration will allow the two out-of-home specialists to expand their market presence in the growing "digital outdoor advertising" segment in Switzerland, according to a statement. Together, Clear Channel and Neo Advertising will market a total of 653 digital screens in 54 shopping centers in Switzerland, enabling advertisers to reach three million store visitors per week. In addition, Neo Advertising will implement a significant investment plan in the first quarter of 2014, installing 50 brand new 55-inch interactive screens in twelve shopping centers. This investment will further expand the Digital Shopping Media portfolio and enable advertisers to generate even more exposure to their target audiences.

Digital shopping media opens up new and exciting opportunities to connect people with brands when they are out and about and in a shopping mood. Global studies show that 70 percent of all purchase decisions are made directly at the point of sale. Context, creativity, timing and precise knowledge of the target groups are key factors for the success of advertising campaigns. So it's not just about how an ad looks - but above all when and where it is seen. Digital Shopping Media offers the opportunity to deliver tailored messages and multiple subjects, coordinated in terms of time, date, place and location. Many creative options allow brands to tell their stories through animations and full-motion films. There are also several innovative ways to interact with consumers. Advertisers can discover a new, flexible premium medium that offers completely new ways to maximize advertising impact.

Jürg Rötheli, CEO of Clear Channel, is very pleased about the new cooperation: "We have set ourselves the goal of offering our existing and new customers the widest possible digital out-of-home portfolio and expanding it on an ongoing basis. We are therefore very happy to be able to offer our customers a broader portfolio through the cooperation with Neo Advertsing. We can thus support them even better in maximizing their advertising impact. With this cooperation, we are also committing ourselves to the digital future of the out-of-home market in Switzerland."

Etienne Reignoux, CEO of Neo Advertising, adds: "Our unparalleled digital out-of-home portfolio in shopping malls is a perfect fit with Clear Channel's years of outdoor advertising experience and we look forward to a successful collaboration. Shopping malls are an important part of consumers' everyday lives and allow advertisers to reach a large percentage of store visitors and families and communicate where most purchasing decisions are made. Digital Shopping Media is therefore the perfect medium to drive sales and position brands."