Publicitas and Kult Kino renew partnership

Publicitas Cinecom, the marketing organization of Publicitas for audiovisual cinema advertising, and Kult Kino, a cinema operator with six cinemas in Basel, are renewing their partnership. This was announced by Publicitas in a press release on Tuesday. Publicitas Cinecom will continue to exclusively market the advertising space in the cinemas "Kult Kinos Atelier 1/2/3", "Kult Kinos Camera 1/2" and "Kult Kino Club" at central locations in Basel.

According to Mach Cinema, Publicitas Cinecom has a market share of 88% in the Basel area based on attendance figures. Kult Kino is one of the most important representatives of arthouse cinemas in Switzerland and, in addition to selected cinematic entertainment, also offers specially tailored program content such as the "Zauberlaterne" children's film club.