Neo@Ogilvy: Ricardolino.ch goes Social TV
Neo@Ogilvy ran two campaigns on Joiz for the classifieds platform Ricardolino.ch, in which, among other prizes, the «Living Room» sofa was given away in a raffle.
According to the announcement, it was the "Talk of the Town" in the social networks of the station Joiz and its viewers, when the legendary sofa of "Living Room", on which numerous stars have already left their mark, was raffled on Ricardolino.ch. At the same time, the presenters were looking for a new sofa for the show on the free advertising platform. And viewers were always live, as shown by the many tweets and posts during the broadcasts.
In addition to the sofa campaign, the digital media agency Neo@Ogilvy initiated a special donation campaign on "Noiz" together with Joiz. Presenters Gülsha and Julian collected exclusive Joiz goodies and personal items from Joiz employees during their shows: for example, Anthony's legendary monkey costume, which he wore during his performance at the Eurovision Song Contest. The goodies and items are sold on ricardolino.ch. ricardolino.ch doubles the price generated and donates it to the Theodora Foundation.
Responsible at Ricardolino.ch: Oliver Schibli (CEO), Claudia Pittner (Brand & Communications Manager). Responsible at Neo@Ogilvy: Claudia Scheuber (Consulting Media). Responsible at Ogilvy One: Sandra Pellny (Consulting), Karl Badde (AD Digital) and Oliver Glitz (Head of Concept & Copy).
Video "Living Room": Davide wins the old sofa
Video "Noiz": Julian and Gülsha discover Ricardolino.ch
