Pinkup remixes ingredients for seasonal cuisine
The concept for print and banner ads developed by the Pinkup agency was exactly what the editors of *Saisonküche* magazine were looking for. Innovative recipes are intended to attract future subscribers.
The idea from the Pinkup creative kitchen is as simple as it is sophisticated: Well-known ingredients are combined in new and surprising ways. The resulting creations are accordingly given new names. For example, the well-behaved beetroot and the exotic wasabi merge to create the specialty "Randasabi". A short description and an appetizing picture of the dish show how excitingly these opposites harmonize.
The combined image and direct response campaign can be seen until the end of 2014 with different subjects, the agency wrote in a press release on Friday.
Responsible for seasonal cuisine: Carina Schmidt (Head of Reader Marketing and Subscription Service), Nadine Voss (Marketing Manager Reader Marketing). Responsible at Pinkup: Nicole Chervet (CD), Vitali Tcherednitchenko (AD), Martina Käppeli (consulting), Celina Harisberger (assistance).
