Allink: Region honey in a valuable ironing jar
The Allink agency has created packaging for the Swiss honey producer that does justice to its valuable contents.
Nectaflor launched three particularly exquisite products in the summer of 2013 - honeys from Ticino, Jura and Eastern Switzerland. Due to the strong local restriction, these fine honeys are only available in small quantities, which leads to the high exclusivity. Moreover, the products are sold only for a limited period of time. To do justice to the valuable contents, Allink has developed packaging that puts the honey per se at the center.
The characteristic swing-top jars provide clear differentiation on the shelf and are complemented only by a small but lovingly designed paper label. This packaging solution appears honest and authentic and convincingly brings out the values of naturalness and personality.
Responsible at Narimpex: Ulrich Grünig (CEO), Franziska Scheidegger (Marketing Manager). Responsible at Allink: Christoph Schlatter (CD), Lea Defranceschi (graphics), Jacqueline Felder (graphics).
