Last but not least: There!

In Russia, there is still room for improvement when it comes to tolerance towards homosexuals. The recently passed law caused incredulous shaking of heads around the world and, just a few months before the start of the Sochi Olympics, caused serious damage to the country's image. Sweden is the complete opposite: The country is considered one of the most liberal in the world in this respect.

For tennis legend Björn Borg's fashion label, which is extremely successful in Scandinavia, equality of all kinds is one of the company's guiding principles. In the past, the company of the same name has already advertised with a Spotin which gay marriage was celebrated. When Björn Borg recently opened a Russian branch of his online store, the label didn't miss out on the side blow and published a full-page newspaper advertisement in the English-language daily newspaper The Moscow Times. The widespread claim "Björn Borg says yes!" was adapted into Russian. (hae)