Leo Burnett: New worldwide motifs for Victorinox
Over a year ago, Leo Burnett launched Victorinox’s first-ever global campaign—featuring thank-you letters from customers—in the brand’s history. The campaign is now continuing with new visuals.
According to the press release, these are true experiences, such as those of Luna Tao, whose pocket knife helped her win the shooting championship in Beijing. Or of Tomoo Igarashi, a Japanese businessman who came home during the great earthquake thanks to his Victorinox case. Leo Burnett Switzerland shows with new, gripping stories that the slogan "Companion for Life" not only stands for quality and functionality of the products, but also for a great emotional value. For example, Anita Kelloway from Maine could no longer hold back her tears when she found her Victorinox watch, which she had thought lost. It had been buried under the snow for a winter and still worked perfectly.
The focus of the communication is on the advertisements. Furthermore, the stories can be found at the POS and on the product labels.
Responsible at Victorinox: Veronika Elsener, Urs Keiser, Sandra Furer. Responsible at Leo Burnett Switzerland: Pablo Schencke, Anna Leudolph (creation), Johannes Raggio (ECD), Isabelle Meier, Nadine Stüssi (consulting), Suzana Kovacevic, Erasmo Palomba (art buying), Michael Nager (photography), Jochen Starz (image editing).
