Eclat makes Maurusfrei an architectural brand
The architectural firm Maurusfrei, based in Chur and Zurich, has commissioned Eclat with its new brand identity.
Originating from a studio in Chur, Maurusfrei has retained the practical, down-to-earth side of building, but with its location in Zurich and its international projects, it is facing up to the demands of an urban environment, according to a statement on Thursday. This combination is to express the brand identity: independent and concise, idea-driven and agile.
The lettering "Maurusfrei" is characterized by geometric shapes with flowing boundaries. Just like well-executed architecture, it adapts to the circumstances so that, depending on the size of the application, it becomes compact or readable as a kind of geometric pattern.
The heart of the new brand presence is the new website Maurusfree.ch. As is usual in the architecture industry, the reference projects play an important role. However, the people, their profile, and the work processes are given just as much importance in the presentation. All communication media were designed and implemented to match the website.
