Eyeloveyou brings Europuls to the clientele
For the launch of the Europuls Outdoor Center in St. Margrethen, Eyeloveyou developed an overall design concept intended to convey a sense of closeness.
For the Europuls project, an overall concept was developed for the design of communications for the marketing launch. According to a statement, the concept is based on the new logo and the claim "grenzenlos vielfältig" (borderless diversity) and takes up the theme of proximity in all measures.Europuls on the Altfeld site in St. Margrethen is located directly on the route from Germany and northwestern Switzerland to the Swiss mountains and at the same time very close to Austria and Lake Constance.
Close at all levels
The new claim "grenzenlos vielfältig" (unlimited variety) illustrates the huge range of outdoor brands that awaits customers at the future Europuls. At the same time, it communicates across all national borders: Europuls is the new sporting pulse in the heart of Europe, quickly accessible from anywhere and at the focal point between lakes and the Alps, which are among the most popular outdoor sports areas in Europe. The theme of borders is also taken up in the logo: with border markings spreading out from a triangle.
Close also to the clientele
The marketing brochure takes up the theme again and again with memorable and astonishing distance details and comparisons. And demonstrates the closeness in the centerpiece of the publication: a fold-out window fold, which places Europuls in the center like a radar and illustrates how close everything really is here - from Lake Constance to the ski area and urban centers like Zurich, Basel or Munich.
Close to the receiver
As a special measure, a personalized press invitation was designed that clearly shows the recipient's distance to europuls, down to the last kilometer - proximity communicated very directly. And on the new website Europuls.ch provides a lot of information with short navigation paths: from interesting facts to information on the site and the project to details on the staging.
Responsible at Hiag Real Estate: Thorsten Eberle (area developer), Frank Butz (responsible for communication and content). Responsible at Eyeloveyou: Rafael Dietschy (design, conception), Oliver Kirschbaum (consulting, conception).
