Last but not least: Truly not my style

The Swiss Association of Youth Organizations (SAJV) wants to draw attention to the upcoming youth session with a newsreel-style commercial and show that just as important decisions are discussed and made there as in the big ones - albeit with a different choice of words. Former "Tagesschau" presenter Beatrice Müller hosts the "News from the Federal Parliament" and uses and shows how the young would-be politicians apparently speak:

"Yeah, huere geil", "zum Chotze", "geile Shit", "Nöd so min Style", "Voll fett", "Dini Mueter", "Hä, was lauft?" - even if the language does indeed scratch the surface of reality - the whole thing certainly comes across as pandering. No wonder the words "cool" and "crass" don't appear. Funnily enough, the young parliamentarians shown don't look like they would reject a bill with the words "Dini Mueter" anyway.

They look more as if they are attending the youth session so that they can list another activity on their CV under "other activities" and thus lay another foundation stone for a great career. No offense meant - but youth slang is something else.

Nobody knows how the young people are talking at the moment. A teacher friend of mine, who teaches this "Dini Mueter" group, recently told me that the term "Richi" in all its variations is currently all the rage among his pupils. The Scene of the SRF program "Auf und davon", in which father Schönbächler crushes his son Richi after the excavator crash, apparently enjoys a cemented cult status in younger climes. Or enjoyed it, probably something else is in vogue today. You usually only find out when it's no longer "full fat", but "to the chotze". You can only burn your fingers with the language of youth, so hands off. Incidentally, the campaign is the work of the Leo Burnett agency. Last year's youth session campaign with the gagged politicians won several awards (for example "Poster of the year") (hae)

via 20min.ch