Comet: Beach feeling in Shoppyland
The Komet agency designed and implemented the visual identity for the summer program at the Shoppyland Schönbühl shopping center.
As part of the summer program at Shoppyland, visitors can expect their own beach worlds, including beach lounges and a surf simulator, as well as a varied entertainment program ranging from beach soccer to live concerts. The "Paradise offers" couponing campaign with attractive discounts is designed to increase both sales and footfall at the shopping center during the summer months.
Komet designed the visual appearance of the campaign and transformed the Shoppyland logo into a tropical island atoll. The visual welcomes visitors on flyers, indoor measures, online and even on the spacious building façade.
Responsible at Shoppyland: Karl Gorsatt (Center Manager Shoppyland), Rahel Waelti (Marketing & Communication), Diana Weber (Administration). Responsible at Komet: Thom Pfister (CD), Roland Zenger, Joël Weber (AD), Elena Posch, Antonia Bekiaris (Text), Simon Schatzmann (Head of Consulting), Sarina Künzli (Consulting).
