Frontwork total on tour
Frontwork has built a promotional stand for Total, Migros' laundry detergent for everything. All the sales promotion stops were pulled out.
This includes special offers, advice, sampling, a competition and fun and games for children. The stand was set up for the first time in Uster at the end of May. It will now be set up around 30 times a year in various Migros stores throughout Switzerland. As space is not the same everywhere, Frontwork has designed various stand layouts for areas of 50 to 150 square meters.
When building the stand, the agency's advertising technicians created an LED-illuminated station for balloons, a gripper game in the design of an oversized washing machine, various product carrier modules and a round bar for advice and sales. An illuminated giant balloon floats above it to ensure a good long-distance effect. The four illuminated water columns posed a special challenge because they are operated independently of a power source - using only rechargeable batteries.
