Exxtra communication: Freshly mixed advertising for Bacardi
Exxtra-Kommunikation has developed a campaign to mark the launch of Bacardi Mojito. The campaign is designed to show that the drink tastes just like it was freshly mixed.
The product benefit was transferred 1:1 to the advertising. Whether poster, advertisement, web, sales brochure or bar display: the respective advertising medium itself (or its editorial content) was mixed. The ads could be seen in Blick am Abend, Friday, Film Demnächst and 20 Minutes, the overpage banner (implementation: Futurecom) on 20min.ch and Ausgang.ch. The teaser posters apparently caused particular confusion: according to the advertisers, the poster company received many calls wanting to draw their attention to the "incorrectly" pasted posters.
Responsible at Bacardi-Martini (Switzerland): Sibylle Valeggia (Marketing Director), Roman Küng (Senior Brand Manager). Responsible at Exxtra Communication: Dominik Oberwiler (CD), Benny Goldstein (AD), Martin Stulz (Text), Sarah Paul, Lukas Wietlisbach (Graphics), Rémy Müller (Account Director), Nathalie Jakober (Account Executive). Responsible at Futurecom: Dario Bernardi (consultant), Alberto D'Angelo (Flash). Photography: Markus Weber
