Last but not least: And emancipation greets us daily

For example, ZDF is currently advertising its live broadcasts of the European Women's Football Championship with the slogan "Balls clean in Sweden". However, many viewers are now accusing the broadcaster of sexism and discrimination against women. As Horizont.net writes, a veritable shitstorm is brewing on YouTube, Facebook and Twitter (To the article).

Of course, the commercial is daring. Because it's not set on a football pitch, but in a laundry room. Heaven help us, there's a cliché looming! And there's more: a female footballer in the kit of the German national team gives viewers a taste of her ball skills and then sinks the ball directly into the washing drum. The round leather is washed - in the leather wash cycle, of course. A female voice comments off-screen: "Ball clean in Sweden. The Uefa Women's European Championship 2013, from July 10 on ZDF".

Not exactly kosher, you could say. Or simply a game with a common cliché, just provocative enough to give women's football, which is still too unpopular, the attention it deserves. (uma)

But take a look and judge for yourself: