NZZ: Partnership with Publicitas extended
The NZZ Media Group remains loyal to the advertising agency Publicitas. The two companies have extended all existing marketing contracts for the NZZ Media Group’s print media in Zurich, St. Gallen, and Lucerne for several years.
The NZZ Media Group decided to do this after a comprehensive analysis and redesign of its marketing models, according to a joint press release issued on Monday. Publicitas will expand the marketing structures for the titles of the NZZ Media Group and invest significant resources in digitized workflows in the coming years. For Publicitas, this decision is groundbreaking in the implementation of the new business model.
Publicitas is under pressure because publishers are considering taking over advertising acquisition themselves again. After Edipresse in French-speaking Switzerland, the AZ Medien Group in Aargau also terminated its management contract with Publicitas in August. Publicitas is cutting branches and jobs as a result. On Friday, the company announced that Beat Roschlin would be taking over from Robert Schmidli.
Publicitas is under pressure because publishers are considering taking over advertising acquisition themselves again. After Edipresse in French-speaking Switzerland, the AZ Medien Group in Aargau also terminated its management contract with Publicitas in August. Publicitas is cutting branches and jobs as a result. On Friday, the company announced that Beat Roschlin would be taking over from Robert Schmidli.
