Budget gain: Zweifel continues to focus on initiative
Zweifel Pomy Chips will continue to be represented creatively by the media agency Initiative. The agency won the media account, which had been put out to bid, following a competitive pitch.
Initiative is very proud to be able to continue cultivating the relationship it has built up with Zweifel over the past 16 years, the agency announced in a press release on Monday. Nowadays, such long-standing customer relationships are no longer a matter of course and the agency is all the more pleased about the trust and confirmation it has received, said Nathalie Bösiger, Media Director of Initiative.
