Ogilvy & Mather: Bankers subjected to a knowledge test
IBM subjected Swiss bankers to a knowledge test at the Finance Forum 2009. The test, developed by Ogilvy and Mather in collaboration with the Swiss Banking Institute at the University of Zurich and Ogilvy Interactive, shows how much know-how there is in the Swiss banking center.
The aim of the test was to establish contacts between IBM and the financial sector. PR reports and web banners provided information about the upcoming knowledge test in advance. Existing IBM customers also received personal invitations. Those who were unable to attend the event had the opportunity to follow the live broadcast of the latest results on the business platform Moneycab.ch. With 227 participants, almost one in ten visitors completed the test. The result: one participant achieved the maximum score of 150, the average was 81.
Responsible at IBM Switzerland: Daniela Paris (Marketing Manager, IBM Global Business Services). Responsible at Ogilvy & Mather: Thomas Bolliger (CD), Donat Achermann (AD), Marc Schwitter (text), Samuel Hug (consulting).
Live reporting on moneycab.ch
Excerpt from the knowledge test: Interested parties can download the questions and the correct answers here download
The result.
The IBM booth.
