Wemf: Mach Cinema new with two cinema marketers
Werbeweischer and Publicitas Cinecom have decided to continue the industry study “Mach Cinema.” The relevant contracts were signed in recent days.
This ensures the publication of Mach Cinema, in the familiar Basic and Consumer study versions, up to and including 2015. This was announced by Wemf AG für Werbemedienforschung in a press release on Thursday. Mach Cinema will therefore remain an integral part of the usual Wemf data packages for media planning professionals.
As before, the new Mach Cinema is based on the Mach Basic research concept and is also part of the MA Strategy intermedia study. The publication date for Mach Cinema 2013 is September 17, 2013. Mach Cinema Basic combines all target groups of Mach Basic with the cinema offering, while Mach Cinema Consumer expands this information with consumer behavior. Urs Wolfensberger, Head of Marketing & Sales at Wemf, says: "The advertising offering of cinemas is becoming more differentiated and competition between the two cinema marketers is undoubtedly intense. We are therefore all the more pleased that both cinema marketers were able to agree on the continuation of the proven Mach Cinema in very constructive talks".
In addition and exclusively for the two cinema marketers Publicitas Cinecom and Werbeweischer, Wemf also produces a special film usage study. This new study determines the specific visitor structure for each premiere film.
