Last but not least : Newly Swissed
Culture shock in his own country - this is what a Swiss man experienced when he returned to Switzerland after ten years in the USA. He describes his impressions in the online magazine Newly Swissed.
A whole team now documents the country's peculiarities. Created after a stay abroad in the United States, Newly Swissed initially served to record interesting observations about Switzerland. "After returning to the Zurich Oberland, familiar things suddenly seemed new again and every corner concealed a surprise," says founder Dimitri Burkhard. Today, the magazine covers a wide variety of perspectives with a multinational team of freelance authors. Among others, immigrants from Japan, North America, Holland and Spain describe their experiences of everyday life in Switzerland. Since its launch, the online magazine has recorded almost two million page views from all over the world. "We enjoy a special status among the Swiss abroad, as our realistic approach allows them to keep their finger on the pulse of their home country," says Dimitri Burkhard.
Newly Swissed spans an arc from essays on Swiss bread culture to the pitfalls of laundry room regulations and shows curious and interesting facts about Switzerland. Of course, there is also an essay on the 25 logos that proclaim "Swissness":
The article states that the red color combined with the white cross catches the eye with strong Swiss brands - something that "Newly Swissed" already knows (uma):
