EWL: Surfing in Lucerne now
Energie Wasser Luzern EWL is now also becoming a provider of Internet, television and telephone services on the Lucerne fiber optic network. Reach has developed a cross-media campaign to publicize the new offering.
The offer is communicated with the message "Luzern surft jetzt mit EWL" (Lucerne surfs now with EWL) on posters, in direct mails, online, and with other accompanying measures. Inspired by the surfing lifestyle in California in the 1970s, the agency has created a campaign with a Lucerne connection. Theme and tonality form the communication platform, which can be implemented on all channels without restrictions.
Responsible at EWL: Florine Schmidt (Marketing Communications), Petra Zimmermann (Head of Marketing), Samuel Schnyder (Head of Business Unit Development). Responsible at Reach: Dominik Gasser (Strategy, Concept, Creative Direction), Andreas Bangerter (Strategy, Concept), Christina Zvecevac (Project Management, Consulting), Stefan Zinkl (Art Direction), Mimoza Paloka (DTP, Realization). Photography: Jesco Tscholitsch. Casting and production: Dhondup Tersey (All In Production). Styling: Damaris Eigenheer. Hair and makeup: Chantal René. Image retouch, litho: Detail.
